Meet the Low-Key, Low-Cost Grocery Chain Being Called 'Walmart'S Worst …

Meet the Low-Key, Low-Cost Grocery Chain Being Called 'Walmart's Worst …

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Simply put, WinCo “communicates low prices by delivering low prices,” Jon Hauptman, a partner at Willard Bishop, a retail-consulting firm, told Supermarket News. “WinCo doesn't do much to communicate price and value. It convinces shoppers of value …
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